Theory & Retail Models

The Flower Model. Keeping it simple.

In nature, the insect goes to the most attractive flower for its own purposes. It has no apparent intention of helping the flower; it is looking after its own needs and responding to its instincts.

However, the flower benefits from the insect’s visit; it profits from the visit even though this profit is not in the insect’s ‘thinking’ (programming) as it chose the flower.The more attractive the flower is, the more it benefits from the programming of the insects.

This un-intentioned benefit is vital to the flower; without it the flower cannot function properly.

It is not just insects that are programmed. People are programmed as well. We like to think of ourselves as rational, intelligent beings but the common reality is that most of what we do is just a response to our programming.

So what?

Well, the more attractive a shop is to (the right / targeted) person, the more that shop will benefit. If a shop is attractive to us (according to our programming), we will go into that shop. Our instinct to enter the shop is the same as the insect’s for entering the flower. If your shop is an attractive flower, we will swarm in. We will be getting what we want from this experience and most of us will leave money behind! This profits the shop as the pollen transfer profits the flower.

Making your shop the most attractive flower in the garden is a fundamental requirement to get closer to a ‘value proposition’ and further from a ‘commodity’ position. Even if your shop is operating from a ‘best price’ strategy, the more attractive it is to its target market the more footfall it will receive. And the more it gains the benefits that come from attracting people like a flower attracts insects.

We understand what will attract the right people to your flower. We can help you put that in place and help you draw the right people into your shops.

HEARTbeat: raising your profit and your success by helping you be even more attractive!